Placing your brand in the online marketplace is an ongoing struggle for many business owners. Try some of these tips to better enhance your online guide business website.

1. Jazz up your local SEO 

Write copy that enhances the keywords on your website. If your website is about trout fishing in Montana, then try to focus on “trout fishing Montana” as your keyword or phrase to build out on your website.

Common mistake: Optimizing for a keyword that is not being searched. If you’re hunting lodge is called Wild West Adventures and you’re trying to optimize for the keyword “Wild West Adventures” then you’re heading the the wrong direction.

Find 3-5 different keywords you would like to work we  Learn what kind of keywords you should be targeting using Keyword Spy and Google Traffic Estimator.

2. Develop better Titles & Descriptions

Tired hearing about SEO already? Fine we’ll end here. As most of you know, search engines deliver results to your potential customers in a common format shown below. You can add a different title and description to each page in order to tell the search engines what to show. The example below shows up when I search for “reservation tool fishing” in Google. 

3. Upload Videos

Believe it or not, video is perhaps the best way to jump to the top of the search engines. Although we can always come back to the detail way to achieve this through keyword research and other strategic ways, you can get started on this today! Tech Crunch shows you how to get better presence online through video.

Focus on these 3 tips to get started:

1. Start filming now! Why wait till you have built out a script or something over-thought when you can build a photo collage or interview with Captain Dan at the dock about catching Reds.
2. Use your keyword research from step 1 to develop titles and description for your video.
3. Put your videos on your website, social media, and link to them in your emails. Share with the world on what you want them to see.

4. Blog Frequently

Except for social media — There is really no better way to put fresh content out there to your followers. By blogging frequently, you can show your visitors that you want to share fresh content about your company and you will also be helping out your search ranking by creating new content.

Do these 5 things to become an better blogger:

1. Create a content schedule so that you can follow
2. Keep them brief and consistent
3. Include photos of your business staying active (big fish photos)
4. Involve clients in your posts — This will bring them to your blog and they might want to share your story
5. Use the keyword tools in Step 1 to come up with blog titles

5. Social Media

Enhancing your website means that you will also be sending content to your website based off of your social media conversations. We’ve seen clients bring over 20% of their clients from Linkedin and Facebook alone! Keeping your clients updated through status updates can drive traffic and qualified leads better than traditional marketing efforts.

7 ways to drive more leads:

1. Send fans to your webpage (don’t sell them, just nudge them)
2. Monitor engagement — Monitor what’s working on your social media efforts and do more of what’s working
3. Create a posting schedule that would help you keep on track
4. Participate in “outside” conversations and create credibility
5. Collaborate on social networks to build fans, groups with like-minded people
6. Create landing tabs to engage more people
7. Go viral — Somehow create a status or video that everyone wants to share. Get creative!